Manufacturers need to tackle huge retail data on a daily basis to reduce inventory-carrying costs and gain a insight into customer buying patters and behavior. Business Analysts spend far too much time, everyday, pushing data around a spreadsheet for preparing analysis rather than analyzing the data and gain insights. In addition they need to have an understanding of cross-functional information without having to go through a lengthy analysis process. They also need to evaluate the impact of sales during EDLP and promotions days, performances of product launches, out-of-stocks situations at store levels and other operational performances relevant in the organisation.

RetailDriver™ helps Business Analysts to automatically download, manage, analyze and take timely action on point-of-sales and supply chain data on a daily basis. It is designed to assist in driving sales, improving in-stock, identifying actionable exceptions, and understanding store and item level details. It also allows them to plan the right stocking levels based by running cluster analysis on historical data to understand the various segments and market patterns of a new product or a new store based on traits. This module lets users to plan a a promotion and calculates the risk associated with it.

Key Features:

• Sales Reporting (by Store, item, etc.)
• Category Performance & Potential Analysis
• Collaborative Account Review and Joint Goal Setting w/ Retailer
• Product Mix Planning and Tracking by Segments/Markets
• Marketing Planning, Modeling and Tracking (Trade Promotions, Advertising/Consumer Promotions)
• New Product Launch Planning and Tracking